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A focus day on the further development of the regional initiative "Faszination Mosel"

On 11 October 2022, regional stakeholders discussed the further development of the regional initiative "Faszination Mosel" during a focus day.

The regional initiative "Faszination Mosel" has been working for about two years to strengthen the entire Mosel region and to position the Mosel as one of the leading regions for people to enjoy their free time. Six pillars (wine, holidays, enjoyment, culture, world cultural heritage and nature and landscape) are working together on an overarching development under coordinated brand values.

Within the framework of a short evaluation, the IfLS looks at the work and successes achieved so far. The first step was a survey in which over 400 people took part. Building on this, the focus day looked ahead and worked out together how weak points could be improved or how successes could be built on. The participating experts discussed various topics, such as increasing visibility, improving the image or involving people and institutions from the region.

Contact persons at the IfLS: Dr. Ulrich Gehrlein (gehrlein[at], 069 - 972 6683 17) and Hanna Kramer (kramer[at], 06 - 972 6683 24)