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Description of the project
Regional marketing in biosphere reserves
The project is aimed at the development of strategies for improving the competitiveness of farming in high nature value (HNV) areas. The assumption is that improved marketing of products from such areas can contribute considerably to the maintenance of HNV farming systems. The principal methods applied are: expert consultations; case studies in biosphere reserves; store tests; economic analyses of farming systems and alternative marketing strategies.
Contact person at the IfLS: Armin Kullmann
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Client:
Federal Office for Nature Conservation (BfN)
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